About Signalpoint Group
Practical AI.
Advice by Someone Who’s Done the Work.
Signalpoint Advisory Group was founded on a simple belief:
AI should make work easier, clearer, and more predictable - not more complicated.
The work we do is shaped by decades of experience modernizing how organizations operate, communicate, and scale… long before AI became a buzzword.
Who We Are
Signalpoint Advisory Group helps public institutions and complex organizations reduce manual work, improve operational flow, and apply AI responsibly.
We don’t build technology for its own sake.
We design practical systems - automation, decision support, and AI-enabled workflows - that fit inside real environments, real constraints, and real teams.
Our work is grounded in clarity, execution, and respect for the people doing the work.
Meet The Founder
Meet The Founder
Signalpoint is led by Haley Kardell, a digital systems leader with more than 15 years of experience designing and delivering operational systems across SaaS, service organizations, and regulated environments.
Haley Kardell
Haley’s background spans:
Product ownership and product management
Digital operations and AI architecture
UX strategy and service design
Automation and workflow systems
Corporate brand and communication strategy
Across her career, Haley has led globally distributed, cross-functional teams responsible for shipping dozens of production systems - not experiments or pilots, but tools that teams actually use.
Her work has consistently delivered:
Reduced administrative burden
Improved operational efficiency
Clearer workflows and decision paths
High adoption across teams
Our Philosophy:
AI Should Work Like a Good Team Member
We believe AI should function like a well-trained colleague:
Proactive, but not autonomous
Precise, but not opaque
Predictable, not experimental
That means:
Designing systems that people understand and trust
Building guardrails before scaling
Supporting judgment, not replacing it
Measuring success by reduced effort and better outcomes - not novelty
Technology only creates value when people can actually use it.
A Track Record Built on Execution
Haley’s experience includes:
Leading the delivery of AI-powered administrative workflows
Managing CRM and automation architecture across multiple platforms
Shipping 50+ custom SaaS and automation products
Writing SOPs and training systems that improved onboarding and adoption
Supporting national and multi-region operational rollouts
Designing UX and workflow systems grounded in consumer psychology and usability
This blend of strategy, design, and execution is what makes Signalpoint different.
Let’s Talk
If your organization is looking to reduce manual work, bring clarity to operations, and apply AI responsibly, we’d welcome the conversation.